Press Kit
Corporate / News & Press
Media Resources
Media resources, company background, founder bio, brand assets, and key NATVRAL positioning for journalists, partners, and industry coverage.
Press Releases
For all press-related inquiries: press@natvral.com
Company
About
NATVRAL® is building terrain-adaptive rider positioning technology for cycling and e-MTB, focused on solving the static seat-axis problem through dynamic, rider-aware ergonomics.
Vancouver, BC, Canada
Pre-scale · Fall 2026 launch
Terrain-matched seat positioning
Founder
David Watson
David Watson is a former elite mountain bike champion and World Cup podium finisher turned award-winning product designer and founder of NATVRAL. He builds and scales performance-driven product platforms at the intersection of hardware, firmware, and user experience, spanning cycling, electrification, and advanced systems, with a focus on real-world execution, commercialization, and category-defining innovation.
Read Founder Bio →Key Quote
“Terrain changes every second. Bikes already adjust suspension to match. We asked: why not the saddle? This is terrain-responsive rider positioning. And yes — we’re building that too.”
— David Watson, Founder & CEO, NATVRAL®
Assets
Media Resources
Logos & Brand Guidelines
SVG, PNG, and JPG in light and dark variants. Typography, color palette, and logo usage rules.
Product Photography
High-resolution shots of NATVRAL® eTilt and Full-Tilt. Hero, detail, and installation views.
Founder Bio & Headshots
David Watson portraits in studio and field settings, editorial use.
Company Boilerplate
Official boilerplate copy, fact sheet, and press contact details.
Downloadable Press Kit
Complete overview: company background, bio, product architecture, timeline, and contacts.
All press assets licensed for editorial use in connection with NATVRAL® coverage. Attribution requested: “Photo courtesy of NATVRAL”. Commercial use requires written permission.
News
Latest Updates
Technology reveals, OEM program milestones, patent announcements, and company updates from NATVRAL®.
NATVRAL® Reveals eTilt — Electronic Terrain‑Adaptive Seat Positioning for Performance e‑MTB and Mountain Bikes
View →NATVRAL® Introduces Terrain‑Matched Seat Positioning to the Cycling Industry
View →NATVRAL® Secures Key Patents for Dynamic Seat Position Control
View →Contact
Press Inquiries
For interview requests, product reviews, press releases, event coverage, or general inquiries.
Pacific Time (PT)
David Watson available for interview by appointment. Prefers trail-side or lab-side interviews when possible.
For partnership inquiries: partners@natvral.com
Limited Reservation Access
Follow the build & reserve production access.
NATVRAL® FullTilt is in Limited Production Underway—a $0 production reservation / compatibility program routing allocation updates ahead of storefront checkout (not crowdfunding).
NATVRAL® e‑Tilt® is still in the lab, with global athletes and engineers testing the platform now. Enter the reservation queue to follow the build, get release updates, and be first to know what opens next.
Reserve Access →Launch updates and production availability only — no spam.
